Tourism destination revitalization

Challenge

To re-gain lost travelers, we supported a small alpine destination in Switzerland to revitalize existing and activate new tourism assets.

Value created for client

The various tourism stakeholders and service providers now have a step-by-step way forward to a renewed destination concept attracting new guest segments. The stakeholders can roll out the plan independently at their speed and are therefore not dependent on additional support.

Our role

Jointly in our consultant consortia, we have developed a tailored plan for the destination to revitalize its tourism assets. In a first step, we included gastronomy offers, mountain infrastructure, and various accommodation offers in this plan. In the second step, we facilitated the communication between the stakeholders to find a common way forward and create endorsement from the local community and second homeowners. In a third step, we were involved with raising money for the first step to get the execution started.

Results

Today the first steps of our plan have been carried out and the destination is looking toward finding a suitable manager for the restaurant.

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