About us

With a combined experience of over 60 years in the tourism and hospitality industries, we work for tourism destinations, hotel operators and hotel or real estate owners. We are experienced in all steps of the development process and focus on service quality improvement, operational efficiency and revenue increases and tourism destination development strategies. 

We bring the experience we gathered carrying out tourism & hospitality projects worldwide, tailor it to the local culture, and bring it to our clients in Switzerland and internationally. 

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Bettina Bülte

Being part of a hotelier family, I had a lifelong passion for the industry. I aim at improving guest experiences so they exceed expectations while being tailored to each hotel and destination. 

In the past 15+ years, I gained experience in strategic and operational hospitality and tourism topics including setting & implementing growth strategies, valuations & feasibility studies, guest journey & experience design, quality standard development & mystery shopping and tourism destination marketing.

Within G&B I specialize in supporting hotel operators in leveraging the full potential of their business be it on the strategic or on the operational level.

I lecture at the tourism faculty of the university of applied sciences of Grisons, teaching in the 'minor of hospitality'.