top of page
Luca Faesch

Luca Faesch


Zurich, Switzerland

Area of specialisation


Mystery Shopping

Service quality standards

A Bit About Me

As an avid traveller, my drive to discover unique places to stay  led me to pursue my career in the hospitality and tourism industry. My focus lies on creating experiences for destinations and individual hotels alike and to create sustainable strategies and business models. 

 I have extensive experience in designing brand standards and respective implementation in the luxury hospitality industry and measuring their execution through mystery shopping. Equally, I have managed several strategic projects on a national level to drive Tourism in vairous countries in the Middle East.  

I work with G&B on a freelance level and specialize inn the definition of brand promises, the design of guest journeys, the creation and implementation of operational brand standards and ensuring of adherence through ongoing quality management. 

Work Experience

Jun 2008 - Sept 2008

Research Consultant - GfK, Switzerland

Management of qualitative and quantitative market research projects in a total of over thirty countries across six continents. Providing answers to clients’ business questions and allowing them to gain strategic market insights at all stages of the product development life cycle.

Apr 2009 - Jul 2009

Food & Beverage Trainee - Hotel Hassler, Italy

Oct 2015 - Jun 2016

Manager - after-sales service - Carlsberg Breweries / Feldschlösschen AG, Switzerland


Jul 2020 - present

International Hospitality Consultant - G&B Travel and Hospitality and PwC, Middle East 

Project management and contract work on various international hospitality and tourism projects.

Jul 2016 - Apr 2020

Consultant - Hospitality Operations & Strategy Consulting Services - Centre of Excellence EMEA - PwC, Switzerland

Project management of several international hospitality and tourism consulting projects. I especially focused on supporting clients in designing quality assurance frameworks, mystery shopping concepts and brand standards.  

Jun 2011 - Oct 2011

Finance Department Trainee - Winchester Mansions, South Africa

Let's connect

  • Whatsapp
  • LinkedIn
bottom of page